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The Floortime Model of Business: Flipping the Script on How We Work Together

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Therapist Collective

Table of Contents

Introducing our Therapist Collective!

In the clinical world, DIR/Floortime completely transformed how we support child development. We stopped demanding rigid compliance and started prioritizing emotional regulation, individual differences, and warm, reciprocal relationships. We learned that true growth doesn’t happen through external pressure or top-down control…it happens through attunement.

Yet, step out of the therapy room and into the business landscape of pediatric healthcare, and you’ll find an industry running on the exact opposite principles.

Traditional business models force clinicians into transactional, high-volume productivity, isolated solo practices, or rigid clinical environments. We ask therapists to show up for neurodivergent children with deep relational attunement, while managing those same therapists using rigid, top-down industrial paradigms.

It’s time to stop treating Floortime as just a clinical tool, and start using it as an organizational blueprint for how we work together.

What Happens When You Manage a Business Relying on Floortime Principles?

When you apply the core tenets of DIR/Floortime to organizational design, the whole paradigm shifts:

*D is for Development: Meeting Your Practice Where It Is

In Floortime, you wouldn’t expect a kiddo to learn a new skill when they’re overwhelmed or feeling off-balance. You tune in and meet them where they’re at.

Traditional business models don’t really work that way, though; they tend to demand non-stop output, no matter what’s going on around you. An attuned business model, on the other hand, honors your current season. It supports your practice as it naturally grows instead of forcing you to hit rigid, exhausting quotas.

Our monthly virtual meetings support this kind of flexible business model. We meet each clinician where they’re at with live problem solving and active listening, so new and long-term business owners can feel heard and known at any stage. We discuss alternative payment forms like Self Determination Program, how to use tools like AI and Quickbooks to meet your needs, and how to launch strong referral partnerships with local organizations.

*I is for Individual Differences: Respecting Internal Wiring

Just like no two kids experience the world in the exact same way, no two clinicians do either. Standard corporate healthcare loves a one-size-fits-all model, expecting everyone to thrive under identical caseloads, rigid schedules, and endless admin work. Honoring individual differences means creating work environments and practice models that actually respect your sensory needs, your energy, and the way you work best.

We don’t hold value judgments about entire groups of people; BCBAs with a direct-care model and SLPs who advocate for spelling to communicate come together and learn from one another. We don’t assume any one style of therapy is good or bad, and we allow community members to be known as individuals in our larger ecosystem rather than focusing on the letters after their name. Who you are to your community is massively important, and we love to support niched-down, specialized service offerings that may be unfamiliar to the greater public. 

*R is for Relationships: The Engine of Growth

Relationship is where the real magic happens. Lasting growth doesn’t come from top-down directives or working in a competitive bubble—it comes from genuine, warm connections. When you have a safe, supportive space to lean on colleagues, collaborate across disciplines, and share the ups and downs of this work, burnout transforms into deep, fulfilling connection.

Our WhatsApp chat is active and thriving; from sharing ongoing events to asking questions from fellow providers, relationships emerge for mutual support. Each day we see colleagues chat and support one another. 

Our Collective also allows for members to use our play spaces for direct service or observation with their caseload. This offering has been incredibly helpful in feeling less alone when doing individualized therapy. You can interact with SPL staff, fellow families, and clinicians onsite in a joyful, collaborative way.

Welcome to the Therapist Collective at Spirited Play Labs

We built Spirited Play Labs on these exact relational principles, and created the Therapist Collective to give independent providers a home where this philosophy isn’t just talked about, but lived out every day.

The Therapist Collective is a professional membership designed for independent pediatric therapists, parent coaches, and neurodiversity-affirming specialists serving families across the Bay Area (including locations in San Ramon, Berkeley, and Belmont).

It’s not just a physical space—it’s a collective mindset shift.

Why Join the Collective?

  • Shared Sensory-Rich Environments: Bring your private clients into specialized, child-led play spaces without the overwhelming overhead of traditional commercial real estate.
  • A Relational Community: Join a network of like-minded providers who value autonomy, attunement, and neurodiversity-affirming care.
  • Peer Connection & Collaboration: Engage in real conversations about modern practice management, relational business models, and clinical problem-solving alongside peers who “get it.”
  • Built-in Referral Ecosystem: Connect directly with a vibrant local network of over 600 families seeking specialized, progressive pediatric care through our private Circle platform.

Ditch the Isolation. Reclaim Your Practice.

You don’t have to choose between the burnout of corporate clinics and the isolation of running a solo practice in a silo.

If you are ready to be part of a community that applies relational, human-centered principles to both business and therapy, we’d love to welcome you into the conversation.

  • Membership: $65/month
  • Who It’s For: Pediatric OTs, SLPs, developmental specialists, parent coaches, and neurodiversity-affirming providers serving ages 0–16.

Ready to connect with like-minded colleagues?

Visit spiritedplaylabs.com/therapist-collective or reach out directly at mikaela@spiritedplaylabs.com to learn more and join the collective.

Site Manager

The Site Manager leads daily operations at their assigned location, creating exceptional experiences for members while managing staff and facilities. This role serves as the on-site leader responsible for implementing organizational standards while addressing immediate needs and opportunities.

Reports to: Fractional Director of Operations

Key Responsibilities:

Staff Leadership & Development
  • Supervise and coordinate daily activities of site staff
  • Maintain staff schedules for the location
  • Provide real-time coaching and support to team members while relying on SPL philosophy and culture
  • Foster a positive, collaborative team culture
  • Communicate operational updates and requirements to onsite staff
  • Act as liaison between direct care staff (those who work on the floor daily) and management team to ensure needs of direct care staff are being reflected in management decisions in a timely manner using the agreed-upon communication methods
  • Provide regular feedback to staff about job performance and complete bi-annual performance reviews as it relates to SPL Handbook Policies
  • Observe & provide feedback for hiring of new staff members
  • Screen & onboard volunteers
  • Ensure exceptional service standards for all members
  • Address member questions, concerns, and feedback promptly
  • Oversee check-in/check-out processes
  • Create a welcoming, inclusive environment
  • Complete all first time visits to introduce new people to SPL and provide information about agreements and membership tiers
  • Send monthly emails to site specific members for updates & connections
  • Utilize Circle app for upcoming events and announcements
  • Contacting any member families in need of additional support or follow-up for repair after breakdown
  • Maintain facility standards for safety, cleanliness, and functionality
  • Conduct daily facility inspections and report back any outstanding issues to management; schedule staff for facility upgrades when possible outside of work hours
  • Coordinate basic maintenance and repairs
  • Manage local inventory and supplies
  • Implement safety and emergency procedures
  • Work with Program Director to update physical space / items quarterly
  • Communicate with landlord/property management when any issues arise
  • Maintain professional communication with members and staff by managing your location’s email account and telephone system daily
  • Maintain accurate attendance and participation records for both staff and members
  • Document member concerns and resolutions via written record
  • Book and properly schedule parties, site rentals, or additional speciality services including Play Coaching appointments and summer camp
  • Complete daily and weekly operational reports
  • Manage member’s contracts, which includes billing and interfacing with partner organizations this includes handling pauses or cancellations via email (never just in person or phone)
  • Manage administrative aspects of the play coaching role: schedule sessions through POS system, reschedule sessions as needed, stay in active communication with members, send introductory packets via email to new members
  • Rely on policies and procedures laid out via manuals and handbooks from Executive Team
  • Monthly RCEB Billing 
  • Quarterly list of who needs to be cancelled sent to Mikaela *RCEB families who’ve not visited in 3 months or more & did not notify us
  • Maintain detailed notes using Mindbody about each member family, including safety concerns, names/ages of children, and special information to know
  • Serve as primary on-site point of contact
  • Maintain clear communication with Executive Assistant
  • Provide regular updates to Director of Operations via email
  • Coordinate with other Site Managers on cross-location matters
  • Interface with vendors for basic service needs
  • Escalate significant issues appropriately
  • Primary work location at assigned site
  • Full-Time Role 
  • May require some evening and weekend availability
  • Physical requirements include standing for extended periods, light lifting, and mobility throughout facility
  • Fast-paced environment requiring adaptability and quick decision-making

Site Supervisor

The Site Supervisor is an assistant leadership role responsible for ensuring the smooth weekday morning and weekend operations of our play space. This includes supporting staff, engaging with families, handling administrative tasks, and maintaining a safe, inclusive, and affirming environment for neurodivergent and disabled children.

Reports to: Site Manager

Key Responsibilities:

Member Experience
  • Greet and warmly welcome families upon arrival
  • Complete check-in/check-out procedures accurately and efficiently
  • Answer questions about programs, memberships, and facility features
  • Address basic member concerns promptly or escalate to Site Manager when appropriate
  • Create an inclusive, supportive atmosphere for all children and families
  • Engage with children in an age-appropriate, encouraging manner
  • Monitor the play area continuously to ensure safety and appropriate behavior
  • Enforce safety rules consistently while maintaining a positive atmosphere
  • Respond quickly to any conflicts or safety concerns
  • Follow all emergency protocols when necessary
  • Document any incidents according to established procedures
  • Reset and sanitize toys and equipment between sessions following cleaning protocols
  • Maintain organization and cleanliness of all play areas throughout shifts
  • Conduct regular inventory checks of supplies and materials
  • Assist with opening and closing procedures
  • Identify and report any maintenance or safety issues
  • Maintain accurate attendance and membership records
  • Process basic transactions as needed
  • Assist with program registration when required
  • Organize and distribute program materials
  • Support special events and programs as needed
  • Primary work location at assigned site
  • Part-Time Role 
  • Weekend and morning availability required
  • Physical requirements include standing for extended periods, frequent bending and lifting of up to 25 pounds
  • Fast-paced environment requiring high energy and adaptability
  • Exposure to typical noise levels associated with children’s play environments

Play Coach

Play Coaches provide structured, therapeutic play sessions tailored to the individual needs of each child. They create a consistent and supportive relationship while using specialized play techniques to support social-emotional growth and developmental goals. Play Coaches serve as the primary therapeutic relationship for children in their care.

Reports to: Site Manager for scheduling and day-to-day operations; Program Director for program quality and professional development

Key Responsibilities:

Session Facilitation
  • Lead 1:1 or small group play sessions using evidence-based therapeutic play techniques
  • Create individualized play plans based on each child’s unique needs and goals
  • Implement appropriate interventions and activities aligned with program methodology
  • Adapt session approach based on child’s responses and developmental progress
  • Maintain appropriate boundaries and professional relationship standards
  • Foster a safe, nurturing environment that promotes growth and exploration
  • Conduct initial and ongoing informal assessments of child development and needs
  • Observe and document detailed notes on child behavior, play themes, and progress
  • Track developmental milestones and areas for growth
  • Maintain comprehensive and confidential session records
  • Complete all documentation within required timeframes
  • Communicate effectively with caregivers about session highlights and child progress
  • Provide appropriate feedback and guidance to support families
  • Maintain appropriate professional boundaries with families
  • Collaborate with caregivers to ensure consistency between sessions and home
  • Address caregiver questions and concerns or escalate as appropriate
  • Participate in regular supervision and coaching sessions
  • Engage in ongoing training and professional development
  • Incorporate feedback into practice
  • Stay current on play therapy approaches and child development research
  • Collaborate with other Play Coaches to share best practices
  • Primary work location at assigned site
  • Part-Time or Full-Time Jobs available 
  • May require evening and weekend availability to accommodate families’ schedules
  • Physical requirements include sitting on floor, light lifting, and active play with children
  • Emotional resilience required for working with children experiencing challenges
  • Schedule may vary based on client needs

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